branding

Here are a few examples of my branding work so far. These examples vary from product/company branding to music industry branding to magazine branding.

Cardinal Divas of SC

As the brand manager for the first and only majorette team at USC, I redesigned the logo, built a website, and created engaging social media content on Instagram and TikTok that garnered 1.2M+ views.

KingCurls

As the Brand Manager for KingCurls, I worked directly with the CEO to develop marketing and branding strategies and content. I also helped to manage brand influencers and communicated with all outside partners. In 2022, KingCurls sold over 10k units of its most popular product, the Curl Styling Creme. Below is a brand video I managed the production of.

Party At My Place

Party At My Place was a virtual music festival I created for the School of the New York Times Pop Music as Art & Business program. I designed the website, all branding assets and helped plan the logistics of the festival, including the fan experience.

The Blade

As Head Editor of Woodward Academy's student magazine, I rebranded the magazine. I created new logos, wrote a mission statement and designed possible covers and layouts using Photoshop, Illustrator and InDesign.