branding
Here are a few examples of my branding work so far. These examples vary from product/company branding to music industry branding to magazine branding.
Cardinal Divas of SC
As the brand manager for the first and only majorette team at USC, I redesigned the logo, built a website, and created engaging social media content on Instagram and TikTok. The website is embedded below.
KingCurls
As the Brand Manager for KingCurls, I worked directly with the CEO to develop marketing and branding strategies and content. I also helped to manage brand influencers and communicated with all outside partners. In 2022, KingCurls sold over 10k units of its most popular product, the Curl Styling Creme. Below is a brand video I managed the production of.
Party At My Place
Party At My Place was a virtual music festival I created for the School of the New York Times Pop Music as Art & Business program. I designed the website, all branding assets and helped plan the logistics of the festival, including the fan experience.
The Blade
As Head Editor of Woodward Academy's student magazine, I rebranded the magazine. I created new logos, wrote a mission statement and designed possible covers and layouts using Photoshop, Illustrator and InDesign.
